Social Media
Instagram Captions
Samples of copy written for Burger King’s Instagram captions used during their “Keep It Real Meals” campaign, a celeb-filled campaign that launched to share its commitment to permanently ban more than 120 non-essential artificial ingredients from their food menu. Generated buzz and media attention.
Ad Copy
Samples of ad copy written to
market limited promotional products and deals on Burger King’s social media platforms, including Instagram, Twitter, and Facebook.